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Branding & Advertisements

A major branding element in the marketing of the Peach Pass program is its visual and graphic identity, which consists of standards and style guides. The Peach Pass visual identity program has been designed to support the production of clearly identifiable, high-quality marketing communications and publications by State Road & Tollway Authority vendors for Peach Pass customers. These visual identity guidelines provide general directions for using the trademarks and symbols of Peach Pass and the State Road & Tollway Authority.

To ensure that the Peach Pass brand is marketed in a consistent and intentional manner, the graphic integrity of its  trademarks and visual identity must be maintained in the production of print and electronic materials for all internal and external audiences.

Click here  to download the Peach Pass brand standards guide.

Click here to download the Peach Pass “GO” style guide.

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